hiiii, i'm maddie.

I’m actually obsessed with what I do every day. My favorite thing is working with thoughtful + conscious creative entrepreneurs and brands with BIG vision, and I somehow get to do that as my career, + I'm so thankful. Expressing creativity while helping others achieve their business goals? Yes, please.

Most people reach out to me when their current branding + website just don't feel right.  That's where I come in and make transformation happen -- through strategic design that you're excited to share with the world, always custom and created with intentionality and love.

and i love nothing more than helping small businesses accomplish big dreams.

Constantly inspired by the beauty in small details, I work with entrepreneurs and business owners to establish cohesive and intentionally beautiful brand identity, always custom and always backed by strategy.

i’m an independent graphic designer specializing in unique and thoughtful brand strategy + web design. 

I know firsthand how hard it can be to do this whole thing on your own - to pinpoint what sets your business apart, determine your brand's identity + vibe, and establish a unique brand (that doesn't look like a carbon copy of everybody else in your industry).

That's where I come in. As a new and creative set of eyes on your business, I aim to combine all the ingredients to the recipe: your passion + zone of genius, your unique vision + dreams, strategy + research, and completely custom and intentionally beautiful design.

the result is a brand and web experience that will resonate with your target audience and motivate you to show up in your business in a powerful way.

let's work together →

05. love languages

I show love best through acts of service, and I receive it best through words of affirmation.

01. my coffee order

Iced latte with oat milk. Bonus fact, my first job was as a barista at a local coffee shop when I was fifteen.

02. comfort tv shows

New Girl (obviously) + Parks and Rec.

03. favorite place I've traveled

Cannes (south of France), and Big Sur which is only about 100 miles from my home.

04. favorite thing about san francisco

As a big fan of color, I have always loved how much color there is in this city!

06. guilty pleasures

Home decor, boba, thrifting like once a week, getting piercings and tattoos when I'm bored, old 1D music.

New Girl (obviously) + Parks and Rec.

02. my comfort tv shows

"I nearly cried when I opened up the brand book because it's like you were in my head and able to pull my vision forward into reality in a way I never could have imagined for myself.”

alex, ontario

“I'm absolutely in love!! I smile every time I look at the book and my community whom I've shared it with so far has ooed and awed! I will never be able to properly thank you for how beautifully you have captured my brand. It feels VERY 'me' and will allow my company to ebb and flow into everything it is meant to be. THANK YOU!!!”

elizabeth, florida

"I felt like it was time for a refresh but for some reason, I couldn’t do it for myself. I can make branding kits for my clients with no problem until it came to do my own. Maddie has been a dream to work with and I have been a fan of hers since I discovered her. She nailed my vibe completely and I couldn’t have asked for a better finished product. I can’t wait to start incorporating these and the other elements into my business."

sonia, los angeles

“Working with Maddie has hands-down been one of the greatest decisions I’ve made as an entrepreneur! As an agency owner, she’s created amazing work for all of our clients, in addition to taking on my personal projects (because everything looks 100x better when Maddie touches it)!

She has a great eye for adapting to different brands while making every single one look super unique and creative.  Maddie goes above + beyond in all that she does; it’s a true blessing to work with her!"

grace, dallas

these are a few of my favorite things:

we believe:

quality over quantity, timeless over trends

aligned branding + web design changes the game

you are your brand's best asset

find your niche + own your value