THROUGH BESPOKE BRANDING + WEB DESIGN.

Elevating authentic small business owners

work with me

strategic + in-depth approach.

quality design at an affordable price point.

flexible + adaptable to your style + needs.

I aim to get a thorough understanding of your brand + your needs before I start working, and I use strategy and originality in my execution.

I am very flexible to any budget with small business owners like you in mind. At the same time, I never skimp on the quality of your experience + deliverables!

While I have my own personal style, I am not exclusive to any aesthetic or type of business. Tell me your vision and I'll create something totally original for YOUR biz.

what makes me different:

Seem like a good fit?

let's connect! →

brand strategy + design

INVESTMENt STARTs AT $2,100

04

This if for you if you are a creative business owner ready to show up online with a cohesive and stunning brand identity that looks and feels like you. You're determined to stand out and attract your ideal clients with the help of a brand that you’re proud to share.

+ 3-4 week timeline, on average
+ Includes up to 3 rounds of revisions

key details:

what's included:

+ Creative direction and brand guideline handbook
+ Primary logo
+ Secondary logo and submarks
+ Color palette selection
+ Typography selection and font licenses, if applicable
+ 4 brand patterns
+ Up to 3 pieces of marketing collateral
+ Web elements, icons, or illustrations
+ 9 branded social media posts or templates
+ Ready to launch posts

JUST THE WEBSITE, HOLD THE BRAND

Brand + Website design

THE GRAPHIC DESIGN RETAINER

package 01

02

03

brand + Website design

INVESTMENt STARTs AT $5,000

This if for you if you're an established business owner who wants a striking online space that speaks to their audience. You'll walk away empowered with a beautiful and functional online presence that feels authentically you, and everything you need to create a lasting impression + convert your dream clients.

+ 2-4 month timeline, on average
+ Includes unlimited revisions to website
+ Includes website support post-launch

key details:

what's included:

+ Everything included in the brand design package
+ Custom Showit website design
+ Desktop and mobile responsive design
+ 6 pages included
+ DFY domain connection
+ Ready to launch posts
+ Training videos
+ Copywriting help + resources
+ Basic SEO setup


package 02

04

JUST THE WEBSITE, HOLD THE BRAND

Brand strategy + Design

THE GRAPHIC DESIGN RETAINER

01

03

JUST THE WEBSITE, HOLD THE BRAND

INVESTMENt STARTs AT $3,100

This if for you if you already have a solid brand identity, you just need it implemented professionally into a gorgeous, professional website. Showcase your work and connect with your audience through a custom designed website that complements your existing brand. 

+ 1-2 month timeline, on average
+ Includes unlimited revisions to website
+ Includes website support post-launch

key details:

what's included:

+ Custom Showit website design
+ Desktop and mobile responsive design
+ 6 pages included
+ DFY domain connection
+ Ready to launch posts
+ Training videos
+ Copywriting help and resources
+ Basic SEO setup


package 03

04

brand + website design

Brand strategy + Design

THE GRAPHIC DESIGN RETAINER

01

02

THE GRAPHIC DESIGN RETAINER

This if for you if you have an established business and want to maintain a fresh and consistent visual presence, but you don't have the capacity or ability to be your own designer. Whether your branding was designed by me or not, this package is designed for those who need ongoing design support to keep their marketing materials, social media graphics, and other visual assets aligned with their brand. Keep me on call as your dedicated designer to bring your creative vision to life, with the flexibility and consistency you need.

Plans start at $500/month for 10 design hours, with options to scale up to 25 design hours per month, depending on availability. 

investment:

what's included:

+ A set number of design hours per month, with the option to purchase additional hours at a discounted rate
+ Custom creation of social media graphics, marketing materials, business cards, flyers, banners, and other visual assets
+ Priority response times and faster turnaround
+ Brand consistency
+ Unlimited revisions
+ Regular check-ins and strategy sessions

package 04

03

brand + website design

Brand strategy + Design

just the website, hold the brand

01

02

brand strategy + design

INVESTMENt STARTs AT $2,100

package 01

This if for you if you are a creative business owner ready to show up online with a cohesive and stunning brand identity that looks and feels like you. You're determined to stand out and attract your ideal clients with the help of a brand that you’re proud to share.

+ 3-4 week timeline, on average
+ Includes up to 3 rounds of revisions

key details:

what's included:

+ Creative direction and brand guideline handbook
+ Primary logo
+ Secondary logo and submarks
+ Color palette selection
+ Typography selection and font licenses, if applicable
+ 4 brand patterns
+ Up to 3 pieces of marketing collateral
+ Web elements, icons, or illustrations
+ 9 branded social media posts or templates
+ Ready to launch posts

Brand + Website design

INVESTMENt STARTs AT $5,000

package 02

This if for you if you're an established business owner who wants a striking online space that speaks to their audience. You'll walk away empowered with a beautiful and functional online presence that feels authentically you, and everything you need to create a lasting impression + convert your dream clients.

+ 2-4 month timeline, on average
+ Includes unlimited revisions to website
+ Includes website support post-launch

key details:

what's included:

+ Everything included in the brand design package
+ Custom Showit website design
+ Desktop and mobile responsive design
+ 6 pages included
+ DFY domain connection
+ Ready to launch posts
+ Training videos
+ Copywriting help + resources
+ Basic SEO setup


Just the website, hold the brand

INVESTMENt STARTs AT $3,100

package 03

This if for you if you already have a solid brand identity, you just need it implemented professionally into a gorgeous, professional website. Showcase your work and connect with your audience through a custom designed website that complements your existing brand. 

+ 1-2 month timeline, on average
+ Includes unlimited revisions to website
+ Includes website support post-launch

key details:

what's included:

+ Custom Showit website design
+ Desktop and mobile responsive design
+ 6 pages included
+ DFY domain connection
+ Ready to launch posts
+ Training videos
+ Copywriting help and resources
+ Basic SEO setup


the graphic design retainer

package 04

This if for you if you have an established business and want to maintain a fresh and consistent visual presence, but you don't have the capacity or ability to be your own designer. Whether your branding was designed by me or not, this package is designed for those who need ongoing design support to keep their marketing materials, social media graphics, and other visual assets aligned with their brand. Keep me on call as your dedicated designer to bring your creative vision to life, with the flexibility and consistency you need.

Plans start at $500/month for 10 design hours, with options to scale up to 25 design hours per month, depending on availability. 

investment:

what's included:

+ A set number of design hours per month, with the option to purchase additional hours at a discounted rate
+ Custom creation of social media graphics, marketing materials, business cards, flyers, banners, and other visual assets
+ Priority response times and faster turnaround
+ Brand consistency
+ Unlimited revisions
+ Regular check-ins and strategy sessions

We'll start with a Discovery Call so I can hear about your business story in your own words! We'll kick off with a Brand Questionnaire so I can get all the details needed about the "why" behind your brand and who you serve.  


phase 01: onboarding

I'll get to work on creating your brand guidelines and deliver your first Brand Book within 2 weeks. We will go through up to 3 rounds of revisions for this to ensure that everything is perfect before your brand identity is finalized!

phase 02: design

Once you've approved the final Brand Book, I'll get to work exporting all of your brand assets and share them within 3-4 days of your approval.

phase 03: delivery

We'll finalize once you're 100% in love with your website! You'll receive tutorial videos for your website platform we'll connect your domain and get everything is ready for launch with an off-boarding call.

phase 06: finalization

Your new brand + website are ready to go! I'll be around if you need support implementing any of your new deliverables.

phase 07: launch!

You'll share inspiration, website copy, and photos for your website. I'll start with mockups of 2 website pages to nail down the vibe first.


phase 04: mockups

I'll start building your website out on either Showit or Squarespace. I'll send you previews and you'll be able to review every page and send revisions.

phase 05: development

inside my brand + web design process

     You want a brand that's timeless, one-of-a-kind, and feels like YOU, not the trends.

     You've got a strong vision for what you want OR you're having a brand identity crisis (hey, we've all been there).

     You know the importance and believe in the power of branding, but just don't want (or don't have time) to DIY it anymore.

     You are SO passionate about your craft, service, industry, or business and want to hand off your brand + website to a pro so you can spend more time in YOUR zone of genius.

     You're ready to stand out and speak strategically and authentically to your target audience.

we'll be a good fit if:

your frequently asked questions, answered.

Hey, I get it. If you're just starting out in business, an investment into custom branding might not be the top priority. In rare circumstances, I can accomodate for very small branding packages for those in the beginning stages of their businesses.

However, one logo does not fit all, and I do not offer "just logo" design as a service. A cohesive set of branding guidelines is much more useful + beneficial for your business in the long-run, and I'll be here ready to work with you when your business is at the stage when you're ready to prioritize your branding!

I absolutely looove helping my clients out with choosing a business name, a catchy tagline, etc. and can offer lots of help with brainstorming words and names that fit your brand's vibe. But ultimately, I'll leave the final decision up to you -- it's your business after all!

Brand guidelines are the collection of everything that makes up your business' visual language -- including but not limited to: logos, key colors, a strategically chosen family of typeface options, templates, shapes, and accents. By implementing brand guidelines in your business, you have the opportunity to produce a luxury experience for your audience where everything you produce is cohesive, beautiful, and on-brand. 

From the time you sign your proposal, allow for a maximum of two weeks to deliver the first round of your brand guidelines. At this point you can send revisions in the following 2-3 weeks, and I will deliver any edits within five business days. Once the brand guidelines are approved, I'll deliver final individual branding assets within three business days. 

Websites take a minimum of 4-6 weeks to design, including revisions. I'll make timelines clear, and my clients' prompt response via email is key to staying on track with project timelines!

I primarily use ShowIt for web design. Showit is a fully customizable and code-free web platform that is super easy for my clients to update and manage long after it's designed.

I do offer Squarespace sites on some occasions for smaller + simpler designs, but recommend Showit whenever possible for the most custom web design possible! 

I do not offer website design in Wix or Wordpress.

Once you fill out my contact form, I'll shoot you an email with a link to set up a discovery call. On that call, we'll talk all about you + your business so I can get a feel for who you are + where you're at. Then I'll get you my branding questionnaire for a deep dive into what you are looking for in your branding + website. Once that's filled out, I'll send you your proposal, outlining your package, what's included, timelines, and payment plan. Once it's signed, I'll get designing and we'll go from there!

Of course!! I know your branding + website can be a big investment, but they are so worth it. I work directly with my clients on payment plans (typically 1 to 3 months) so they can say yes without worrying about money being what holds them back from making big moves in their business.

teresa, chicago

"Entrepreneurs, hire Maddie for your branding and website!!! I came to Maddie with a vision in my head and nowhere on the internet that could give inspo for what I had in mind. Maddie listened and truly created everything that I could have ever hoped for and more. My brand has never felt more aligned than it does now, and I have Maddie to thank for that."

"So in love with our new look and how it showcases who we are and the heart of our Studio. Your insight, expertise, and creativity were priceless. Such a fun, personal, + professional process! From start to finish, 10 out of 10. Thanks so much for making our company’s philosophy so intentional and beautiful."

diana, lake tahoe

“Maddie is truly a pro! I love her design eye and ability to help people show their art through a beautiful website that truly reflects them. I love her personality and how easy she was to work with as well as her efficiency in answering my questions. I 100% recommend Maddie for brand and web design!”

mindy, connecticut

“Working with Maddie on my branding was an amazing experience from start to finish! I wanted a logo and branding update for my photography business, but wasn’t quite sure what my vision was. Maddie turned my mood board, ramblings, and ideas into the perfect logo and brand book for my business. She somehow figured out exactly what was perfect for me and designed logos that felt true to my business. She was so kind, helpful, and accommodating; not to mention incredibly creative and talented!!”

kayla, connecticut

“Maddie made the whole process very seamless and captured our vision perfectly! She exceeded our expectations for branding and website! She absolutely killed it for us and we are so in love with everything she did for us!! We highly recommend her for anyone starting their business journey or looking for a brand/website refresh. She took our vision to life!”

paige + hanna, colorado

“Working with Maddie was as easy as it comes. She completely saw our vision and delivered exactly what we were hoping. We didn’t need much in revisions but she listened and shifted a few things to make it perfect. I would 100% recommend her to anyone!”

sarah, arizona