so much more than just a logo.
Custom Brand Strategy + Design service for Creative Small Business Owners
Let's cut to the chase: if you're here, your brand doesn't feel like you anymore — or maybe it never did.
Whether you're DIY’d to death, outgrowing your starter logo, or finally realizing that Canva templates can’t carry your whole business, you're in the right place.
This isn’t just a branding package. This is intentional, strategic, custom brand design built around your unique voice, values, and vision.
You’re a creative entrepreneur with a big vision and a bigger to-do list. But if your branding doesn’t align with the level of your work, it’s holding you back.
Here’s the thing:
Beautiful branding without strategy is just vibes.
Strategic branding without beauty? Kinda soul-crushing.
What you need is both — and that’s exactly what I do.
When you invest in strategic brand design, you walk away with visuals that actually reflect your business and attract the kinds of people you want to work with. No more generic logos or outdated fonts. No more second-guessing your vibe. Just a brand identity that finally feels aligned and built to grow with you.
your brand deserves strategy, not just aesthetics.
brand strategy + design
Alora Rachelle →
brand strategy + design
Lauren Norelle Photo →
brand strategy + design
Sally Marie Studio →
recent brand strategy + design projects
You’ve outgrown your current branding and want to level up without starting from scratch every few months
You’re DIY’ed out and tired of winging it
You want a cohesive, intentional, and custom brand identity (not just a logo slapped on everything)
You want to feel confident as hell sending people to your website, socials, or business card
You know branding is an investment, not an expense
this package is for you if:
brand strategy + design
INVESTMENt STARTs AT $2,100
payment plans always available
+ 3-4 week timeline, on average
+ Includes up to 3 rounds of revisions
key details:
what's included:
+ Creative direction and brand guideline handbook
+ Primary logo
+ Secondary logo and submarks
+ Color palette selection
+ Typography selection and font licenses, if applicable
+ 4 brand patterns
+ Up to 3 pieces of marketing collateral
+ Web elements, icons, or illustrations
+ 9 branded social media posts or templates
+ Ready to launch posts
all the details —
I’ll put all of the strategy into designing your brand, including all the brand assets (logos, patterns, collateral, etc.) and send you the first draft within two weeks. You’ll have up to 3 rounds of revisions to make sure it’s just right.
PHASE 03: DESIGN + REVISIONS
Once everything is approved, I’ll package it all up into organized, ready-to-use files and launch assets, plus your brand guideline handbook, so you (or your team) can keep everything looking polished + consistent moving forward.
PHASE 04: DELIVERY
the brand strategy + design process
We'll start with a Discovery Call so I can hear about your business story in your own words! We'll kick off with a Brand Questionnaire so I can get all the details needed about the "why" behind your brand and who you serve.
phase 01: onboarding
I'll get to work on creating your brand guidelines and deliver your first Brand Book within 2 weeks. We will go through up to 3 rounds of revisions for this to ensure that everything is perfect before your brand identity is finalized!
phase 02: strategy + creative direction
because I don’t do one-size-fits-all, and I definitely don’t do boring.
I’m Maddie, a brand strategist and designer who’s obsessed with helping small business owners (like you) get branding that actually feels like you and speaks to your ideal client. I bring strategy and creativity to all the small details that make a brand work, all with a seamless and clear process.
I’m not here to give you trendy fonts and send you on your way. I’m here to give you a brand identity that feels like your business finally grew up and found its style.
why work with me?
your frequently asked questions, answered.
Hey, I get it. If you're just starting out in business, an investment into custom branding might not be the top priority. In rare circumstances, I can accomodate for very small branding packages for those in the beginning stages of their businesses.
However, one logo does not fit all, and I do not offer "just logo" design as a service. A cohesive set of branding guidelines is much more useful + beneficial for your business in the long-run, and I'll be here ready to work with you when your business is at the stage when you're ready to prioritize your branding!
I absolutely looove helping my clients out with choosing a business name, a catchy tagline, etc. and can offer lots of help with brainstorming words and names that fit your brand's vibe. But ultimately, I'll leave the final decision up to you -- it's your business after all!
Brand guidelines are the collection of everything that makes up your business' visual language -- including but not limited to: logos, key colors, a strategically chosen family of typeface options, templates, shapes, and accents. By implementing brand guidelines in your business, you have the opportunity to produce a luxury experience for your audience where everything you produce is cohesive, beautiful, and on-brand.
From the time you sign your proposal, allow for a maximum of two weeks to deliver the first round of your brand guidelines. At this point you can send revisions in the following 2-3 weeks, and I will deliver any edits within five business days. Once the brand guidelines are approved, I'll deliver final individual branding assets within three business days.
Once you fill out my contact form, I'll shoot you an email with a link to set up a discovery call. On that call, we'll talk all about you + your business so I can get a feel for who you are + where you're at. Then I'll get you my branding questionnaire for a deep dive into what you are looking for in your branding + website. Once that's filled out, I'll send you your proposal, outlining your package, what's included, timelines, and payment plan. Once it's signed, I'll get designing and we'll go from there!
Of course!! I know your branding + website can be a big investment, but they are so worth it. I work directly with my clients on payment plans (typically 1 to 3 months) so they can say yes without worrying about money being what holds them back from making big moves in their business.
Fill out the form on my contact page and I will be in touch within 2 business days to schedule a (totally free) discovery call and learn more about you + your business goals.
If you just have a quick question, be sure to read through my frequently asked questions, or you can shoot me an email here.
ready to get started? i can't wait to meet you.
