...listen. i know my website says madeline, but call me maddie.
I’m actually obsessed with what I do every day. My favorite thing is working with thoughtful + conscious creative entrepreneurs and brands with BIG vision, and somehow, it's what I get to do as a career!
I've been obsessively creative since I was born, and I wanted to be a designer since I designed my first logo for a business at 16. At 21, I got my BA in Creative Advertising, and I have a background in entrepreneurship as well. So what I do is a perfect fit for me, but I never dreamed I'd get to do it as my full-time gig. So for that I am so, so grateful.
and i love (almost) nothing more than helping small businesses accomplish big dreams.
Most small business owners reach out to me when their current branding + website just don't feel right. Maybe your business has grown out of your DIY branding or your starter website. Maybe you're unsure what's next. Maybe (usually) you're having a full-on brand identity crisis.
If you've been there, you're not alone. And you're in luck, because the brand identity crisis is my sweet spot. That's where I love to step in and make transformation happen — through strategic design that you're actually excited to share with the world.
Constantly inspired by the beauty in small details, I work with intentional entrepreneurs who want to establish a cohesive and beautiful visual identity, always custom and always backed by strategy.
I like to think of myself as something of a vibe whisperer.
I know firsthand how hard it can be to do this whole thing on your own - to pinpoint what sets your business apart, determine your brand's identity + vibe, and establish a unique brand (that doesn't look like a carbon copy of everybody else in your industry).
That's where I come in. As a new and creative set of eyes on your business, I combine all the ingredients to the recipe: your passion + zone of genius, your unique vision + dreams, strategy + research, and completely custom and intentionally beautiful design.
the result is a brand and web experience that will resonate with your target audience and empower you to show up in your business in a powerful way.
I'm not boring, and I know you're not boring, so your brand should be anything but boring. We DON'T do boring around here.
I'm all about infusing your personality into everything you do in your biz, and I'll empower you to do that through bespoke branding and websites that make you go "ohhhh my gosh, that's SO ME."
01/05
PERSONALITY.
Storytelling is kind of why I do what I do in this business. I love learning my clients' business stories (I will make you tell me the whole thing from the very start) and will infuse your story into your brand.
Why? Because YOU ARE your brand. And your story matters. Let's tell it together.
02/05
storytelling.
When I say I pay attention to details, I mean literally nothing is too miniscule to get past me. And I simply don't half-ass anything. Why do anything if you're not going to do it to your fullest potential?
Excellence is always my goal and I believe in performing at your absolute best, not for the praise and glory, but because the results are so worth it.
03/05
excellence.
Passion is why I wake up every day. It's just not realistic to always be excited to work, but the passion I have within me for what I do is the driving force for my career.
Your business is your baby. I want you to spend the most time doing what lights you up. That's why I take over the design side of things so you can do more of what you love.
04/05
passion.
Community over competition, forever and always. I've been so blessed to be able to use my career to build community with like-minded small business owners, and I adore staying in touch and seeing them blossom and their businesses flourish.
Even when our project wraps up, you're not getting rid of me, sorry. I will literally always be on your team and cheering you on!
05/05
community.
my core values:
You want a brand that's timeless, one-of-a-kind, and feels like YOU, not the trends.
You've got a strong vision for what you want OR you're having a brand identity crisis (hey, we've all been there).
You know the importance and believe in the power of branding, but just don't want (or don't have time) to DIY it anymore.
You are SO passionate about your craft, service, industry, or business and want to hand off your brand + website to a pro so you can spend more time in YOUR zone of genius.
You're ready to stand out and speak strategically and authentically to your target audience.
we'll be a good fit if:
01. my coffee order
Iced latte with oat milk. Bonus fact, my first job was as a barista at a local coffee shop when I was fifteen!
02. my comfort tv shows
New Girl, Parks and Rec, and I Think You Should Leave. The girls that get it get it.
03. my favorite place I've traveled
Cannes, France was a fave, and also Big Sur which luckily is only about 100 miles from my home!
04. my favorite thing about san francisco
As a big fan of color, I have always adored how much color there is in this city. And the ocean!
05. my guilty pleasures
Estate sales, thrifting, boba, Love Island, old 1D music, starting and abandoning new hobbies.
New Girl (obviously) + Parks and Rec.
02. my comfort tv shows
"I nearly cried when I opened up the brand book because it's like you were in my head and able to pull my vision forward into reality in a way I never could have imagined for myself.”
alex, ontario
“I'm absolutely in love!! I smile every time I look at the book and my community whom I've shared it with so far has ooed and awed! I will never be able to properly thank you for how beautifully you have captured my brand. It feels VERY 'me' and will allow my company to ebb and flow into everything it is meant to be. THANK YOU!!!”
elizabeth, florida
"I felt like it was time for a refresh but for some reason, I couldn’t do it for myself. I can make branding kits for my clients with no problem until it came to do my own. Maddie has been a dream to work with and I have been a fan of hers since I discovered her. She nailed my vibe completely and I couldn’t have asked for a better finished product. I can’t wait to start incorporating these and the other elements into my business."
sonia, los angeles
“Working with Maddie has hands-down been one of the greatest decisions I’ve made as an entrepreneur! As an agency owner, she’s created amazing work for all of our clients, in addition to taking on my personal projects (because everything looks 100x better when Maddie touches it)!
She has a great eye for adapting to different brands while making every single one look super unique and creative. Maddie goes above + beyond in all that she does; it’s a true blessing to work with her!"
grace, dallas
these are a few of my favorite things:
brand + web design
Pretty Little Vintage Co. →
brand + Web design
Jonathan Allison Photography →
brand + Web design
One Sweet Soirèe →
some recent projects
Fill out the form on my contact page and I will be in touch within 2 business days to schedule a (totally free) discovery call and learn more about you + your business goals.
If you just have a quick question, be sure to read through my frequently asked questions, or you can shoot me an email here.
