so i think it's time to stop selling yourself + your business short.

There's no time better than now. No more messing around with templates, temporary solutions, and DIY design with no strategy.

Let’s show your business the TLC it deserves and work together to build a cohesive, intentional brand and website that scream your name.

first thing's first:
your brand is so much more than "just a logo".

bringing your vision to life with intentional, strategic, + personal design

for the authentic + ambitious business owners determined to stand out -

you’re a busy business owner wearing a million different hats - 
i get it.

I get it because I'm in the same boat. I know that it’s so easy to get sucked into the everyday grind of your business and lose sight of things like building your brand or updating your website.

That’s why I’m here to cut through the noise + provide you all of the resources you need to take the leap required to take your small business to the next level.

tell me more →

Constantly inspired by the beauty in small details, I work with entrepreneurs and business owners to establish cohesive and intentionally beautiful brand identity, always custom and always backed by strategy.

I’m obsessed with thoughtful + conscious creative entrepreneurs and brands with BIG vision, making this the best way for me to express creativity while helping others achieve their business goals.

hello hello! i'm maddie.

I’m an independent graphic designer specializing in unique and thoughtful brand strategy + web design.

"She is professional, creative, and is great at communication. She took everything that I wanted and created a beautiful brand for my wedding photography business. Even through small revisions, Maddie was precise and wanted to make sure I was happy with everything through the process. I can’t wait to hire her for my website! The experience was exceptional!"

stephanie, connecticut

ashton, indianapolis

"You have made visual the vision I had and given me something that is professional, creative, and current to grow my brand with. I'm OBSESSED with the look that you created for me! It has seriously changed my business so much & I can't thank you enough."

“Maddie surpassed allll my expectations for this rebrand. I am obsessed with everything!! thank you so much for putting so much heart into my branding. I can’t wait to use it everywhere!! It truly blew me away and I love it so so much.” 

emily, oregon

"I nearly cried when I opened up the brand book because it's like you were in my head and able to pull my vision forward into reality in a way I never could have imagined for myself.”

alex, ontario

“I'm absolutely in love!! I smile every time I look at the book and my community whom I've shared it with so far has ooed and awed! I will never be able to properly thank you for how beautifully you have captured my brand. It feels VERY 'me' and will allow my company to ebb and flow into everything it is meant to be. THANK YOU!!!”

elizabeth, florida

"I felt like it was time for a refresh but for some reason, I couldn’t do it for myself. I can make branding kits for my clients with no problem until it came to do my own. Maddie has been a dream to work with and I have been a fan of hers since I discovered her. She nailed my vibe completely and I couldn’t have asked for a better finished product. I can’t wait to start incorporating these and the other elements into my business."

sonia, los angeles

"Our experience working with Maddie was nothing short of amazing!! She helped us create a brand that we are proud of and excited about. From the very start of working with Maddie, she was extremely flexible and easy to work with. She has great attention to detail and goes above and beyond. We could not be more happy with our experience working with Maddie, and we cannot recommend her enough!!"

Macy + madysen, florida

Studies show that color can increase brand recognition by 80 percent.

A well-designed brand identity can provide a strategic visual language that your people know you by, recognize, and come to trust.

brand recognition


first impressions

It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website.

The first impression that your audience will have about who you are and what you do will be based on the visual brand that you've curated, so it's SO important to be intentional with your image.



Consistent presentation of a brand has seen to increase revenue by 33 percent.

It's so hard to keep your visuals consistent throughout all media you use for your business. Having a set brand identity simplifies that process so you can show up consistently aligned with who you are + who you serve.



77% of consumers make purchasing decisions because of the brand.

Having a unique and custom-made brand (not just a DIY logo) allows you to stand out among the competition in your niche and speak directly to YOUR people in their own language.


not convinced you need a brand identity?

here's why i believe
(+ studies agree) that branding matters.

in this house, we believe in

quality over quantity, timeless over trends

aligned branding + web design that changes the game

you are your brand's best asset

finding your niche + owning your value

brand + web design

Write Pretty for Me →

brand + Web design

Hair by Morgan Rose →

brand + Web design

Love + Grace Collective →

some recent projects