so i think it's time to stop selling yourself + your business short.

Now is the time. No more messing around with templates, temporary solutions, and DIY design with no strategy. Let’s show your business the TLC it deserves and work together to build a cohesive, intentional brand and website that scream your name.

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let’s get one thing straight: your brand is so much more than "just a logo".

bringing your vision to life with intentional, strategic, + personal design

for the authentic + ambitious business owners determined to stand out -

you’re a busy business owner wearing a million different hats - i get it.

It’s so easy to get sucked into the nitty gritty details of your business and lose sight of things like building your brand. I’ve been in your shoes.

 That’s why I’m here to cut through the noise + provide you all of the resources you need to take the leap required to take your small business to the next level.

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Constantly inspired by the beauty in small details, I work with entrepreneurs and business owners to establish cohesive and intentionally beautiful brand identity, always custom and always backed by strategy.

I’m obsessed with thoughtful + conscious creative entrepreneurs and brands with BIG vision, making this the best way for me to express creativity while helping others achieve their business goals.

get to know me →

hi! i'm maddie.

I’m an independent graphic designer specializing in unique and thoughtful brand strategy + web design.

ashton, indianapolis

"You have made visual the vision I had and given me something that is professional, creative, and current to grow my brand with. I'm OBSESSED with the look that you created for me! It has seriously changed my business so much & I can't thank you enough."

“Maddie surpassed allll my expectations for this rebrand. I am obsessed with everything!! thank you so much for putting so much heart into my branding. I can’t wait to use it everywhere!! It truly blew me away and I love it so so much.” 

emily, oregon

"I nearly cried when I opened up the brand book because it's like you were in my head and able to pull my vision forward into reality in a way I never could have imagined for myself.”

alex, ontario

“I'm absolutely in love!! I smile every time I look at the book and my community whom I've shared it with so far has ooed and awed! I will never be able to properly thank you for how beautifully you have captured my brand. It feels VERY 'me' and will allow my company to ebb and flow into everything it is meant to be. THANK YOU!!!”

elizabeth, florida

"I felt like it was time for a refresh but for some reason, I couldn’t do it for myself. I can make branding kits for my clients with no problem until it came to do my own. Maddie has been a dream to work with and I have been a fan of hers since I discovered her. She nailed my vibe completely and I couldn’t have asked for a better finished product. I can’t wait to start incorporating these and the other elements into my business."

sonia, los angeles

“Working with Maddie has hands-down been one of the greatest decisions I’ve made as an entrepreneur! As an agency owner, she’s created amazing work for all of our clients, in addition to taking on my personal projects (because everything looks 100x better when Maddie touches it)!

She has a great eye for adapting to different brands while making every single one look super unique and creative.  Maddie goes above + beyond in all that she does; it’s a true blessing to work with her!"

grace, dallas

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here's why i believe (+ studies agree) that branding matters.

not convinced you need a brand identity?

01. brand recognition

Studies show that color can increase brand recognition by 80 percent.

A well-designed brand identity can provide a strategic visual language that your people know you by, recognize, and come to trust.

02. first impressions

It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website.

The first impression that your audience will have about who you are and what you do will be based on the visual brand that you've curated, so it's SO important to be intentional with your image.

03. consistency

Consistent presentation of a brand has seen to increase revenue by 33 percent.

It's so hard to keep your visuals consistent throughout all media you use for your business. Having a set brand identity simplifies that process so you can show up consistently aligned with who you are + who you serve.

04. competition

77% of consumers make purchasing decisions because of the brand.

Having a unique and custom-made brand (not just a DIY logo) allows you to stand out among the competition in your niche and speak directly to YOUR people in their own language.

we believe:

quality over quantity, timeless over trends

aligned branding + web design changes the game

you are your brand's best asset

find your niche + own your value

Web design

my stylist salon →

brand + Web design

kayla hurst photo →

brand + Web design

peachy films →

some recent projects