Do I really need a professional web design for my small business? It’s pretty much proven that it’s the right move for any business to have a website in 2024. Nearly two thirds of consumers believe a business with a website is more credible than a company without one (source). But I’ve spoken to so many small business owners who have put “get a website” off for so long that they probably won’t think about it again until the new year.
If you’re a creative, an entrepreneur, or a small business owner, now is the time to get your business online. And I firmly believe that not just *a* website, but a branded, unique, and professional web design is a true game changer that will bring success in your business. Let’s dig into why having a website is so valuable for YOUR business.
Reason #1: Visibility
Having a website is like having a digital storefront. It’s open 24/7 to showcase your unique services and portfolio. So even when you’re not working, your clientele can find information about your services or products anytime, anywhere. It ensures your potential clients can find you easily, explore your offerings at their convenience, and understand the full scope of what you provide, even outside of normal business hours.
SEO is often the key to success that small businesses are missing.
By optimizing your site for search engines, you increase the likelihood of appearing in relevant search results, attracting more organic traffic and expanding your reach beyond your local area.
“But I’m on Instagram!”
Yes, social media is an incredible tool for getting your small business seen on a larger scale. However, relying solely on social media to represent your brand easily leads to overwhelm and burnout. There’s keeping up with algorithms, responding to DMs, technical issues, constant changes on social media. Not to mention if you make one wrong move, your account could be taken down instantly at any time because you don’t own your page.
Your website is your personal space, you own it. You can share evergreen content and information that showcase your unique services and portfolio in a way that truly represents your brand. A website alone will attract potential customers globally. But a professional web design that’s tailored to your ideal client’s needs will keep them coming back.
Reason #2: Credibility
A professional website creates credibility and trust. Your audience is much more likely to become clients and buyers when you show professionalism and care.
Your prospective clients and customers EXPECT you to have a website.
Unless you have just begun in your business, or you just aren’t invested in your business at all, websites are essential to success. A website can serve as a first point of contact. Clients can view testimonials, read about your experience, and see examples of your work presented in a cohesive manner.
Even just a landing page skyrockets your credibility. But a professional web design gives the viewer a clear roadmap to booking, purchasing, or whatever your preferred next step might be. But they can also be used strategically to support your business goals like generating more leads or making more sales.
Professional web design makes a strong impression.
For service-oriented businesses, a polished website designed specifically for your business reflects your unique brand and the experience of working with you. This is something generic templates can’t achieve. Templates are fine for getting started, but a website that truly reflects your brand and stands out builds confidence. Having a professional web design you’re excited to show off sets you apart as reputable and trustworthy, giving clients the assurance they need to choose you over competitors.
Reason #3: Engagement
Social media is great for building engagement. But if your audience doesn’t know where to go from there, they just might never book you or buy from you. Engagement is key to creating lasting relationships with your clients, and a well-crafted website provides the perfect platform for this, far beyond what your social media presence can offer.
Websites draw your audience in and push them where you want them to go.
A website should be designed with your target customer at top of mind. What do you want them to see? What do you want them to do? Your website can feature blogs, galleries, contact forms and live chat. All of these interactive elements create a deeper connection with your audience. A professional web design ensures these things are all seamlessly integrated into a website experience. This encourages visitors to interact more, spend more time exploring, and eventually book or buy from you.
A professional website can help you grow.
While social media is also key for engagement, doing all of your customer communications through DMs isn’t a good long-term solution. If you’re committed to growth, success, and standing out in your business, give your clients the customer experience of a professional website they can engage with.
Reason #4: Convenience
If you’re only on social media and you don’t have a website, how many times you’ve answered the same frequently asked questions in your DMs? How many times have you been ghosted?
Having a website is more convenient for YOU, the business owner.
For busy professionals and small business owners, using a streamlined inquiry system and even an online booking system can simplify communication and appointment scheduling. It can also reduce the need for back-and-forth communication, freeing up your time to do more of what you love.
Having a website is more convenient for your audience.
Clients appreciate the ease of accessing information, viewing galleries, and booking services online, all from the comfort of their homes. This convenience can significantly enhance their overall experience with your business, making it easier for them to choose your services again and again.
Reason #5: Competitive advantage
In 2024, all of the biggest brands in every category have a presence online. In a crowded market, having a unique and professional web design will give you the competitive edge to stand out in your field.
A website is an integral part of your marketing strategy.
Standing out is so crucial for small businesses. You may hit a lull in your business and find that generic templates and operating only through social media is no longer serving your business. Take this as a sign that it’s time to level up!
Websites are a powerful asset in your business.
A unique, on-brand website can highlight your strengths and what sets you apart. It can also showcase your portfolio which differentiates you from the competition. Having a website is key to positioning yourself as a professional and a top choice in your field, and it reflects the quality of your work. If you’re doing incredible work, it should be shared beautifully!
Tips for getting started with your web design process:
- Clarify your message. What do you do and why does it matter? What makes you different?
- Pinpoint your calls-to-action and where you want your website visitors to end up.
- Identify and get to know your target customer — their likes, dislikes, pain points, and desires.
- Choose a domain name that represents your business well.
- Prepare for the process. Do some competitor research and brainstorm what you want in a website.
- Reach out to a professional website designer — like me!
In conclusion, a professionally designed website is not just a necessity but a powerful tool that can drive your business forward. For small businesses it provides an invaluable platform to showcase your unique offerings and build trust with your audience.
Whether you’re looking to enhance your visibility, engage more effectively with your audience, or provide a seamless customer experience, a custom website tailored to your specific needs can make all the difference.
Don’t let an outdated template limit your potential. Invest in a professional web design that truly represents the amazing work you do, and your business will thrive.
Don’t have a website? Click here to start the conversation and entrust your branding and website to a pro, always backed by strategy and designed with your target audience and your goals in mind. Let’s make it happen!
