I’ve wrapped up a couple of exciting branding and web design projects recently, and I’m dying to show off this one! I designed a timeless, nature-inspired rebrand for a New England wedding planner, Liv Charron, and just finished her Showit website design to go with it. I’ll be sharing all the details here!

Some background

Whenever I book clients who are wedding pros, I like to find out all about their dream wedding — whether it’s a wedding they shoot as a photographer, plan as an event coordinator, or whatever role they play in their business. For Liv, she booked be at a time when she was becoming more intentional about the couples she was taking on as a wedding planner. Liv described her dream wedding to plan as intentional, authentic, family focused and meaningful, outdoor and nature-inspired, with an heirloom quality and highlighting the couple’s love story. 

The goal

With Liv’s brand, I had the challenge of creating something timeless but unique and elegant. Many New England wedding pros want a timeless and luxury look. But Liv knew she wanted a nature-inspired, unique heirloom edge to her brand in order to stand out.

I knew sage green would play a big role in Liv’s brand because her stunning green, outdoor New England weddings are all over her Instagram feed. I used muted greens and blues to create a flowery, elegant design that speaks to Liv’s and her dream brides’ style.

Liv’s previous website was a Wix template that didn’t do justice to the beauty and expertise of her wedding planning work. I used Showit to build a clean but unique website that appeals to the desires of her dream couples planning their weddings. It’s friendly but not too casual, and strikes the balance of being clean and timeless without being boring. 

Liv’s branding and web design mood board:

Here are some of the keywords that I focused on during the strategy portion of developing Liv’s brand: 

TIMELESS
CLASSIC
AUTHENTIC
HEIRLOOM
FLORAL
NATURAL
ELEGANT
ROMANTIC
UNIQUE 

Branding

Liv’s brand utilizes classic serif fonts with a custom monogram and custom, dainty floral illustrations. I was heavily inspired by toile and chinoiserie patterns which communicate the heirloom quality she was seeking. Liv’s color palette was inspired by floral greenery and outdoor backdrops in her Boston area weddings. I tied in the calming neutrals I saw in her weddings with pops multiple sage green shades.

Website

With Showit, I started with a classic layout and combined it with pops of floral flourishes and personality. The result is a user-friendly and calming, yet unique and memorable website. 

Liv also had some incredible video footage that I utilized on her website. Shots of her stunning wedding planning work are visible right when you land on the site. She also has an intro video where her clients can learn about her and what working with Liv Charron Events is like, spoken from her own voice. 

I love using video on websites because of the dynamic and interactive quality. It adds a touch of something extra personal that your dream couples won’t quickly forget.

Take a peek at the live website by clicking here!

In summary

The result of Liv’s timeless branding and web design project is something uniquely her own that stands out from a sea of minimalism and blues in New England. This Boston planner is doing incredible things, and I’m honored to have worked with her. I loved creating timeless branding and web design that showcases her authenticity, passion, and expertise.  

You can find more information on my brand and web design package and my other design services here!