Want a peek at what’s included in my Brand Strategy + Design package? [Spoiler: it’s so much more than just a logo.]
Before I get into it, allow me to reintroduce myself!
My name is Maddie and I’m an independent graphic designer specializing in unique and thoughtful brand strategy + web design. I work with entrepreneurs and business owners to establish cohesive and intentionally beautiful brand identity, always completely custom and always backed by strategy.
Now, here’s the rundown of what all I include in my standard Brand Design Package, designed specifically for creative small business owners and solo entrepreneurs.
01. Creative direction + brand guidelines handbook
(Or brand book, for short.)
This is the foundation for everything that follows. It outlines your brand strategy before I start on the design. This includes tone, mood, color story, audience positioning, and visual direction.
Think of your brand book as your brand’s blueprint, guiding every design brand decision with intention.
02. Brand DNA: Your brand mood board, brand foundations + brand words
This is where your brand’s personality takes shape. Your curated mood board captures your visual direction, + we’ll define your brand foundations (mission, vision, values), and develop a set of core brand words that guide your tone, visuals, and overall energy.
Ready to start building YOUR brand mood board? My Pinterest is full of branding and web design inspiration to help you get inspired. Check it out here and start building your vision for your brand — and I’ll bring it to life!
03. Primary logo, secondary logo + submarks
Your main logo is your brand’s visual anchor, while secondary logos and brand submarks give you flexibility across different platforms and sizes.
Together, they create a cohesive and adaptable visual identity, because one logo doesn’t fit all.
04. A curated brand color palette
A custom palette that captures your brand personality and evokes the right emotions. Each color is chosen strategically to support your messaging, work well in print and digital, and stay consistent across every touchpoint.
05. Font pairings + typography system
Typography does so much heavy lifting in your branding. It sets the tone, builds hierarchy, and gives your brand its signature “feel.” I select fonts that are timeless, legible, and designed to align with your brand’s overall personality.
06. Brand patterns, textures, icons and/or illustrations
Custom patterns, illustrations, or graphic elements that extend your brand beyond just a logo. These create instant recognition and help your visuals stand out on packaging, social media, or your website.
07. Marketing collateral (up to 3 pieces)
These are the everyday materials that bring your brand to life. Think business cards, menus, flyers, packaging, etc.
I design three custom collateral items that make your new brand feel real and ready for the world.
08. Social media templates + launch graphics
Cohesive, branded templates so you can post confidently without reinventing the wheel every time, helping your feed stay consistent and professional.
I’ll also deliver graphics to announce your new brand with confidence + style. Perfect for social media reveals, email banners, or website launch posts that help you show off your brand glow-up.
09. File delivery + organization
All final brand assets delivered neatly organized in labeled folders — print files, digital files, web-optimized versions, and vector formats. Everything is plug-and-play ready.
Sound like everything you need and more? This brand strategy and design package is for you if you’re ready to show up online with a cohesive and stunning brand identity that looks and feels like you. It’s right for you if you’re determined to stand out and attract your ideal clients.
When you invest in strategic brand design, you walk away with visuals that actually reflect your business and attract the kinds of people you want to work with. No more generic logos or outdated fonts. No more second-guessing your vibe. Just a brand identity that finally feels aligned and built to grow with you.
