So…. you’ve been debating on reaching out to a brand and web designer because you have doubts or you’ve been overthinking about what you want.
I hate to break it to you but bestie, you are SOOO NOT unique. On nearly every discovery call, I hear these same fears and hesitations. But the secret is, they’re all actually signs you’re right where you need to be.
Hi! I’m Maddie and I’m I’m a graphic designer who specializes in branding, brand strategy, and Showit web design. I work with entrepreneurs and business owners to establish cohesive, beautiful and effective branding and websites, always completely custom and always backed by strategy.
The first step when you work with me is to hop on a discovery call, where we’ll talk through your business’ story, the “why” behind your brand, and who you serve. Then we dip into your vision for your branding and website, and then I walk you through my whole process from start to finish.
When it comes to sharing your vision, lots of people feel stuck on the same things. Or you might even be experiencing a brand identity crisis. But that’s exactly where I like to step in! These are actually signs you’re in the right place and ready to begin my brand and web design process. Let’s dig into the juicy details.
01. “I started to look for inspiration, but then I got overwhelmed by the options.”
You hop on Pinterest and suddenly you’ve saved 300 pins, half of which contradict each other. You’re loving scripts and sans serifs, maximalism and minimalism, and every color palette looks great to you. The inspiration overload has got you feeling stuck instead of focused.
That’s where a brand and web designer’s eye comes in to make sense of your ideas, notice patterns in what you’re drawn to, and translate that into something cohesive (not chaotic).
(PSSST. I’m a Pinterest fiend — find me pinning all the prettiest brand and web design inspiration every day HERE.)
02. “I’m not sure how to describe my style or ideal aesthetic.”
Most of us have trouble articulating what we like. But luckily you don’t need to do it perfectly! My job is to help you find the words and visuals that fit you. Through discovery questions, mood boards, and a strategy process, we pinpoint the feeling your brand should evoke, even if you can’t explain it yet.
You don’t need perfect design language. You don’t need to be able to describe your brand in just three words. Because you are multifaceted, so your brand will be too.
03. “I’ve looked at my own logo/website for so long that I can’t tell if it’s good.”
You ever look at a word for so long it starts to not look like a real word? Same thing happens here. Even the most creative of creative business owners will get stuck, because when it’s your own, it’s too close to home. And sometimes you need a fresh set of eyes to get some perspective.
As a brand and web designer, that’s what I do! I’ll be your outside perspective and share my creative insights on your visual brand identity (and I’ll probably catch some things you might not have noticed along the way).
04. “I have a vision in my head, but no idea how to make it come to life.”
So many business owners start here: you can see what you want, but have no clue how to get there. Maybe you’ve tried DIY-ing it and couldn’t get it right. Or maybe you hired someone who couldn’t quite capture it.
Translating vision into visuals is exactly what I do. A brand and web designer helps refine that vision into something that’s not just beautiful, but functional and aligned.
05. “I know my brand doesn’t reflect how good my work actually is.”
This one hits hard, and it’s one of the clearest signs that you’re ready for a refresh. When your visuals don’t match the quality of what you do and who you serve, it creates a disconnect between the value you provide vs how professional you look.
That gap can quietly hold you back when you’re not confident to show off the brand and website you currently have. My favorite part of rebranding clients is watching their confidence (and bookings!) rise once their brand finally reflects their true level of talent.
06. “I’ve outgrown my current branding, but I’m scared to make the wrong decision this time.”
Once you’ve been in business for a few years, you’re just going to outgrow your early branding or logo. But the idea of outgrowing it again and needing to rebrand again in a year or two feels daunting.
A good brand and web designer won’t rush you, they’ll guide you through strategy first so you know every design choice has purpose. They also won’t lean on trends to give you something you love now but will be outdated sooner than later.
The goal isn’t to reinvent your brand every few years. It’s to create something timeless enough to evolve with you. (What even makes a brand timeless? I delve into that more in this blog post!)
If any of these sound like things you’ve said (or just thought), that’s actually such a good sign. You don’t need to have perfect clarity before reaching out because girl that’s literally what I’m here for. My job is to pull the ideas out of your head and make sense of your aesthetic chaos. Then I’ll turn it into a brand and website that feels uniquely and exclusively yours, and reflects and elevates the already amazing work you do.
