scope: brand strategy and design

Alora Rachelle’s rebrand was the start of a whole new chapter—elevated, intentional, and deeply personal. She renamed her signature program from The Wedding CEO to The Wedding Atelier, using the opportunity to create a refined, luxurious brand identity that felt more aligned with the evolution of both her business and her personal brand. Drawing from Detroit’s rich history, where her photography career first took root, we built a visual language that nods to the city’s French colonial past and “Paris of the West” legacy. It’s vintage meets old money, Detroit meets editorial Europe. Every detail, from type to texture, was chosen to feel timeless and romantic while staying true to Alora’s visionary, magnetic presence.

Once the brand strategy and design were complete, we passed the baton to her web designer who brought the new visual identity to life online with such care and cohesion it felt effortless. 

Alora Rachelle

A wedding photographer-turned coach and educator focused on helping other wedding photographers grow + market their businesses.