scope: branding + Website Design

Emily had a big vision for Blend Salon & Suites — a space that felt modern, editorial, and elevated, but still welcoming and personal. Her brand needed to communicate luxury and confidence while supporting her next chapter as a salon owner and leader in the Grand Rapids hair community. We built a clean, minimal brand foundation infused with pops of bold, feminine color to match her high-end yet approachable energy. The end result is a brand that feels like a natural extension of Emily herself: empowered, stylish, and built to help others shine.

From luxe signage and thoughtful packaging to elevated merch, Emily has brought her new brand to life with intention and impact. We carried that same editorial-meets-accessible feel into her website, where a refined layout makes it easy for clients to book their next moment of high-maintenance self-care. This rebrand marks such a powerful transition—from working in someone else’s space to building her own thriving salon, and I couldn’t be more honored to have played a part in helping bring her vision to life.

Blend Salon & Suites

A modern salon in Grand Rapids, MI, offering luxury hair services in a community-driven space designed for self care.