scope: branding + website design

I created this rebrand for Casey that captures the magic of Salem, Massachusetts, blending spooky, witchy elements with an artistic touch. Casey's new branding features warm, fall-inspired colors, playful tarot card illustrations, and whimsical gold foil accents that reflect her expertise in spooky photo shoots and adventurous elopements. The branding perfectly balances her gothic, boho style with an inviting, approachable vibe for all potential clients.

We then brought her new vision to life with a custom Showit website that exudes a moody, layered, and witchy feel, while maintaining a beautiful, welcoming atmosphere. The website highlights Casey’s specialty in Salem-based photography, creating an immersive experience for her adventurous clients. This design seamlessly integrates with her updated branding, offering a unique and authentic experience for those looking to capture magical moments in one of the most haunted cities in the U.S.

Casey Hill Photography

A photographer local to Salem, Massachusetts who captures adventurous lovers and fans of all things spooky.