scope: branding + website design

Jonathan Allison Photography’s rebrand was a unique challenge—and one of my favorite projects to date. Jonathan’s photography business operates with two distinct editing styles, Vintage Dream and Timeless Elegance, which meant creating one cohesive brand identity that still allowed each style to shine. The branding had to feel timeless, classic, and luxurious to reflect Jonathan’s high-end destination wedding services. To accomplish this, I designed a polished, text-based brand identity with an elegant type system and subtle detailing that tied everything together seamlessly. Each editing style was further defined with its own mini color palette, creating just the right balance of individuality and cohesion.

For the website, I took the challenge a step further by designing two versions of the same single-page website, one for each editing style. Both designs maintained the same layout and structure for consistency, but the color palettes and photography swapped out to reflect the distinct aesthetics of Vintage Dream and Timeless Elegance. This thoughtful approach allows Jonathan’s clients to immerse themselves in either style while still recognizing the cohesive, luxury experience that defines his brand. The result is a web presence that feels just as refined and versatile as the work Jonathan produces, offering an elevated and seamless experience for his couples.

Jonathan Allison Photography

An adventurous luxury wedding and destination photographer based in Arizona and worldwide.