scope: brand strategy and design

Jordana Lee Photography’s work is deeply sentimental, earthy, and dreamy, so I set out to create a visual world that felt like a nostalgic heirloom. At the heart of the brand is a custom illustrated floral emblem, paired with a rustic serif that I customized for a more tailored, one-of-a-kind feel. I also created a flowing JLP monogram and a secondary script logo with subtle vintage character. I illustrated a set of antique-inspired details that add personality. A soft, earthy color palette of warm neutrals, muted greens, and vintage blue ties everything together. The final result feels collected, meaningful, and artfully worn-in, perfectly aligned with the way Jordana preserves love stories with such care and intention.

Jordana Lee Photo

A digital & film photographer in Central Texas focused on documenting authentic connection and dreamy nostalgia-worthy moments