scope: branding + website design

For Kayla’s rebrand, I had the opportunity to craft a design that reflects her unique, moody approach to wedding photography. Her brand’s vibe is a blend of modern and vintage-inspired elements, with a touch of witchy elegance and a classic, editorial feel. We took her from Emerald Tide Photography to her new name, Kayla Hurst Photo, but kept a nod to emeralds in her color palette. The goal was to complement her emotive photography while staying true to her edgy, artistic style. I worked to create a cohesive look that feels luxurious, badass, and just a bit mysterious.

With lots of texture, overlapping photos and art deco-inspired elements, the site provides a visually stunning experience that highlights Kayla’s photography. Every detail was crafted to ensure her work stands at the forefront while reflecting her distinct personality and approach. The site is a true extension of Kayla’s brand—luxury, modern, and uniquely hers.

Kayla Hurst Photo

A traveling Milwaukee-based wedding photographer focusing on real, romantic moments.