scope: brand strategy and design

Lauren Norelle Photography’s brand identity is a reflection of her romantic, elegant, and modern storytelling approach to wedding photography. Inspired by vintage charm and sentimental storytelling, I created a text-based brand suite with soft, earthy tones and subtle, expressive details that feel both sophisticated and personal. The branding is tailored for modern, creative couples who value authenticity, intimacy, and timeless beauty, designed to evoke the same nostalgic, emotive feeling her imagery captures so effortlessly. Every element, from the refined typography to the handwritten accents, was made to reflect Lauren’s deep connection to her work and the love stories she documents.

Lauren Norelle Photography

A New England based wedding photographer and storyteller with a mission of creating wholehearted imagery for sentimental souls.