scope: brand strategy and design

Lillian Farrell Photography’s rebrand is fun, feminine, and creative, but still full of meaning. After walking through personal loss, Lillian understands on a deep level that images are what remain when everything else fades. We built a clean, true-to-color identity, with typography and colors that support her classic yet vibrant style. The overall tone mirrors who she is: equal parts sentimental storyteller, confident professional, and built-in hype girl. The final result feels warm, trustworthy, and deeply personal, perfectly aligned with her mission to preserve real, emotionally rich love stories in Buffalo and beyond.

Lillian Farrell Photography

A vibrant and fun Buffalo, NY based wedding, travel + lifestyle photographer and hype girl with a love for life and documenting life