scope: branding + website design

Pretty Little Vintage Co. has spent the past nine years building a massive rental collection for weddings and events. So when it was time for a brand and website refresh, we knew the new look had to do justice to the heart, scale, and style behind what Bri has built. We refined the brand to feel more elevated, yet still warm, romantic, and approachable—just like PLV’s signature blend of vintage-meets-modern design. And then came the real project: building a digital home that could handle everything. The new website is an organized, color-coded inventory of over 600+ rental pieces, plus new rental packages, styled galleries, helpful planning info, and a much smoother client experience from start to finish.

This was hands-down one of the biggest web projects I’ve ever taken on, but it was so worth it. Every detail was designed to make life easier for both Bri’s team and their clients—from wish list submissions to curated packages and a seamless booking process. The final site doesn’t just look beautiful (though it really, really does); it works beautifully, too. I’m so proud of what we created together and so grateful for Bri’s trust throughout the entire process. PLV’s new look is proof that when you combine a strong vision with a deep love for what you do, magic happens.

Pretty Little Vintage Co.

A specialty rental company that offers furniture and decor of all kinds, styling, and other services for weddings + events in Upstate New York.