scope: brand strategy and design

Sally Marie Studio’s rebrand marked a bold, exciting leap—transforming from a side-hustle into a full-time, passion-fueled creative business. The goal was to build a brand that felt warm, luxe, and rooted in the intentionality of her wedding signage business, with chocolate brown tones, elegant serif type, and a custom script monogram that captures Sally’s heart for personal, elevated wedding details. Every element was designed to reflect the maturity of this next chapter while staying true to her vibrant personality and deep care for her couples. From signage to stationery, the new brand gives Sally a confident, cohesive foundation as she steps fully into her role as a creative studio owner.

Sally Marie Studio

A wedding and event creative based in Buffalo, NY who creates elevated details for life’s celebrations through custom-crafted signage and day-of details