scope: brand strategy + Design

Rebranding TK Boudoir was all about elevating this luxury boudoir photography studio to match its growth and bold new direction. The shift from "Boudoir by Tracy Lynn" to "TK Boudoir" wasn’t just a name change—it was a full transformation to support their expansion into a multiple city powerhouse serving both St. Louis and Denver. With a focus on femininity, empowerment, and refined luxury, the new branding is classy, modern, clean, and editorial, perfectly capturing their timeless, luxe, and empowering vibe. Neutral tones, clean typography, and editorial-inspired elements gave Tracy the confidence to launch their new location with visuals that align with their elevated goals. It’s all about empowering women through an experience that feels as stunning and luxe as the final images.

TK Boudoir

A luxury boudoir photography studio focused on female empowerment, located in St. Louis and Denver.