scope: branding + website design

Alane, the calligrapher and business coach behind Write Pretty for Me, wanted a fresh, elevated look that still felt deeply personal and true to her. Together, we created a timeless brand identity that balances elegance, femininity, and luxury. With custom illustrations, a soft yet sophisticated color palette, and bespoke patterns, her branding captures the heart of her work—crafting inspired, romantic details that leave a lasting impression. The result is a brand that’s both professional and uniquely her, perfectly suited for her calligraphy business and coaching services.

To complete her transformation, I designed a new website for Write Pretty for Me that seamlessly incorporates her refreshed brand. The site blends a polished, classic layout with personal touches, including her stunning new brand photos and thoughtfully written copy. It’s luxurious and timeless while remaining approachable, creating a memorable experience for her audience. Alane’s brand and website now beautifully reflect her artistry, expertise, and the bespoke vision she brings to every project.

Write Pretty for Me

A modern calligrapher and calligraphy educator who creates custom signage + stationery for weddings and events.